Running a business in 2018 and 2019 is a lot different than running a business even a decade or so ago. The rapid innovation of technology and the internet has been widespread. It has given business owners much more efficient, effective and affordable ways to operate. Nearly every business (whether online or brick and mortar) is using technology in a variety of different ways.
In particular, this advancement has helped bring dozens of pieces of technology and software that businesses can use in order to improve their operations, marketing, security and so much more. With that in mind, this blog post is going to take a look at a few technologies and tools that each and every small business should be using in some capacity.
According to Igloo social media agency in Dubai, using tools to track the performance of your social media marketing strategy can help in multiple ways. It can shed light on areas, which you need to improve on, show you where investments should be made and also present instances of wastages or poor strategy that did not deliver the desired results.
Log Monitoring Tools
If your company uses any sort of software at all, there is a good chance they are producing logs. Logs, in a context of computing, are automatically-produced and time-stamped events that are relevant to the system. Many pieces of software create thousands and thousands of logs, and managing them is important to both security and compliance.
Logs could hold very important information about potential issues or errors within the software. Errors which might slip by if you were not managing and tracking logs. However, trying to manually go through the logs to find the specific event you are looking for could be a long and painstaking experience.
Instead, there are automatic log monitoring tools that can automatically search each and every log a particular software has created. This makes it so much easier to find errors or specific events in a fraction of the time. With a lot less stress.
Security Software
While moving their operations online has helped companies with efficiency, it has also opened up the risk of cybercrime. In fact, there has been a huge rise in data breaches and exposed records over the last few years. We don’t expect this to slow down. As a result, it is more important than ever to utilize the different types of security software at your disposal.
Whether you need a piece of software to mask your data, to add an extra layer of security to customer data or even need active directory performance monitoring, there is a piece of security software out there right for you. Many come with flexible price plans so no matter the size of your operation, you will find the right security software for your needs.
Tools to Track Analytics
With many companies having a website these days, monitoring the performance of your website is very important to the success of your site. In particular, you should be tracking and managing your analytics. There are many different companies and services out there that offer analytics tracking and management. So, do a little research to find the one that fits your price range and interests you.
Your analytics can tell you a lot of important information such as the demographics of your visitors and customers, which marketing channels are yielding the best results, what your conversion rate is, how much you spend to acquire a customer and several other beneficial numbers. In addition to tracking website analytics, it is a good idea to check out these analytics and metrics for your social media accounts. This way you will see who follows you and the engagement trends of your account.
The technology and tools mentioned in this article should be used by every small business, no matter what industry you’re in. If you don’t use these tools (or others like them), you should look into them and see how their many benefits can help your company.